Privacy Policy

OBVIOUS DECISION, LDA, operating under the brand name Líder Portugal, is committed to protecting the privacy of its customers and visitors to its website. This Privacy Policy explains how we collect, use, process, and protect your personal information in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and other applicable data protection laws.

1. Data Controller

The data controller responsible for processing your personal data is:

2. Personal Data We Collect

Information you provide voluntarily

When you request information about our services, complete a contact form, communicate with us, subscribe to our communications, or use other features available on our website, we may collect personal information such as your name, email address, telephone number, and any additional information that you choose to provide.

Information collected automatically

When you visit our website, we may automatically collect technical information, including your IP address, browser type, operating system, referring pages, device information, and browsing activity. This information helps us improve our website, enhance your browsing experience, and optimise our services.

3. Legal Basis for Processing Personal Data

We process your personal data based on one or more of the following legal grounds:

Consent: When you request information, contact us, or subscribe to receive communications from us.

Contractual Necessity: Where processing is necessary to provide our services or fulfil obligations arising from an agreement with you.

Legitimate Interest: To improve our website, understand visitor behaviour, and enhance our services.

Legal Compliance: Where we are legally required to retain, process, or disclose certain information.

4. How We Use Your Data

We may use your personal data for the following purposes:

To respond to enquiries and provide information about our services.

To communicate with you regarding your requests.

To improve and personalise your experience on our website.

To fulfil contractual obligations where applicable.

To comply with legal and regulatory requirements.

5. Data Sharing and Third Parties

We do not sell, rent, or disclose your personal data to third parties except in the following circumstances:

Legal Obligations

Where disclosure is required by applicable law, governmental authorities, regulatory bodies, or court orders.

Service Providers

We may use trusted third-party service providers, such as website hosting, email providers, or technology partners, who process personal data solely on our behalf under appropriate confidentiality and data processing agreements.

6. Data Retention

We retain personal data only for as long as necessary to achieve the purposes described in this Privacy Policy or for the period required by applicable law.

When personal data is no longer required, it will be securely deleted or anonymised.

7. Your Rights

Under the GDPR, you have the following rights:

Right of Access – Request access to the personal data we hold about you.

Right to Rectification – Request correction of inaccurate or incomplete information.

Right to Erasure (Right to be Forgotten) – Request deletion of your personal data where applicable.

Right to Restriction of Processing – Request that we limit how your personal data is processed.

Right to Data Portability – Receive your personal data in a portable format.

Right to Object – Object to processing carried out on the basis of legitimate interests.

Right to Withdraw Consent – Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at admin@liderportugal.pt.

If you believe your personal data has been processed in violation of applicable data protection laws, you have the right to lodge a complaint with the Portuguese Data Protection Authority (CNPD – Comissão Nacional de Proteção de Dados).

8. Security Measures

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction.

Although we strive to safeguard your information, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page together with the revised update date.

Your continued use of our website following any updates constitutes your acceptance of the revised Policy.

10. Contact Information

For any questions regarding this Privacy Policy, please contact us at:

See also our Cookie Policy.